Strategic Extension of LPS Offers to Improve Retention

Strategic Extension of LPS Offers to Improve Retention

Dear Team,

We have identified that existing LPS customers are disputing offers like 3+1, 6+2, and 12+3, which were communicated during their acquisition.

Given the risk associated with LPS (Low Performing Societies), it is crucial that we take proactive steps to retain these customers by extending the same offers apart from offers available in my offer tab under specific conditions.

Objective: Control churn and enhance retention in LPS societies.

Offer Extension Criteria: The following scenarios qualify for extending the offer to LPS customers:

A. Customers disputing for the offer (LPS) – Not Ready to Recharge 

B. Financial reasons (LPS) – Not Ready to Recharge 

C. Competition VOC (LPS) – Not Ready to Recharge 

Identification - To facilitate this process, we will employ Outbound (OB) calling to flag these customers separately within the Verve External CRM system.


Thanks,
Team Tata Play Fiber

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